Negative Reviews – how to handle them
FeaturedOnline Business
Tue, 4th April 2017

Negative reviews on social media (sometimes you need to feed the trolls)

When someone leaves a negative review, they’re trying to air your dirty laundry. They’re trying to feel ‘right’ about an experience – in the only way they know how.
The intended audience isn’t you – most of the time they probably could care less if you liked…
Read More
What is the objective of your website?
FeaturedOnline BusinessSales
Tue, 21st March 2017

Sales: one of the main reasons for having a personal training website

The Red Cross, The Cancer Council – they’re all working for important causes. But they pounce on you when you’re weak, tired, hungry, or distracted, and you can’t shake them off. *Okay, so maybe not the best analogy for a personal training website.
Read More
Thu, 16th March 2017

Signing clients this way should be Illegal: The Course

Frankly, if you want to run a business – you’re going to need to know how to sell. I uncover the research by legendary Psychologist Robert Cialdini, and present his findings on the Art of 'Getting a Yes' in an easy to digest manner.
Read More
What should you do if someone is already serving your niche?
Business OperationsOpinion
Tue, 7th March 2017

What if there is already another fitness business serving your niche?

I’m resisting the temptation to chuck in a Dilbert comic strip into this article. Why you need to pay attention if you discover a business bigger or more experienced currently serving your niche.
Read More
4 examples of Great Fitness websites in 2017
Brand BuildingFeaturedOnline Business
Thu, 2nd March 2017

4 Top Examples of Well Designed Fitness Industry Websites in 2017

Whilst it’s important that site looks great, there’s a few other categories to win points in the contest that are extremely important, but are ever so often overlooked. We look at 4 examples of great fitness websites, and point out what makes them so.
Read More
Do I need a Landline Number for my PT Business?
Business OperationsFeatured
Sat, 28th January 2017

Do I need a Landline Number for my PT Business?

Turns out, that (those surveyed) feel that a business is more ‘reliable’ or ‘trustworthy’ when the number starts with an area code, rather than a mobile phone. We discuss the 3 options for establishing a 'fixed line' service for your mobile number, and weigh up the pros and cons.
Read More
I'm a Personal Trainer. Do I need a blog?
FeaturedOnline Business
Thu, 22nd December 2016

I’m a Personal Trainer, do I need a blog?

How often have you quickly jumped on Facebook to find the details of a business, only to come out of a trance from flipping through your news feed? You do not want your clients to pulled away this easily once they’re engaging with your content.
Read More