Client
Chloe Sinclair
Year

2017

Services
  • Web design
  • Custom development
  • Consulting
Project Details
  • Website design
  • E-Commerce store development
  • Logo design
  • Content creation
  • Custom WordPress development
  • Marketing strategy + automation
  • Search engine optimisation
  • Content delivery optimisation
  • Backend integration / optimisation

A brand new e-commerce store and professional portfolio – featuring a youthful, modern, and feminine design, showcasing the composer’s personality.

Chloe Sinclair is an award-winning young Australian musician and composer, based in Canberra.  Chloe has written original scores for the performance of the Royal Australian Navy Band, the Gondwana National Choral School, and has been awarded the recognition of the ANU School of Music and the ANZCA composition awards in 2017.

It was the intention of Chloe Sinclair to have a website to showcase her compositions, and to serve as a foundation for the development of her professional brand. The objective of the site was to provide her target audience with an easy way to purchase and licence her compositions for use in their musical performances.
The site’s design should be modern, simple yet feature-rich, with a clean design that steps back and showcases the compositions for itself.

PT Champion built Chloe Sinclair’s website from plan to production. The project was successfully completed in 2017 – providing custom WordPress design, e-commerce facility, brand and logo design, and marketing strategy and automation.

Due to the nature of digital content delivery, it was important for copyright protection to be considered. PT Champion also delivered a custom solution to uniquely licence each composition sold via Chloe Sinclair’s website – in order to combat piracy.

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